What is WhatsApp Business and why you should download it
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. But did you know that there is also a version of WhatsApp designed specifically for businesses?
WhatsApp Business is a tool that allows you to create a professional presence on WhatsApp, communicate more efficiently with your customers, and grow your business. Whether you have a small or large business, you can benefit from using WhatsApp Business to connect with your audience, showcase your products and services, and provide better customer support.
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In this article, we will explain the main differences between WhatsApp and WhatsApp Business, how to download and set up your WhatsApp Business account, the benefits of using WhatsApp Business for your company, the pricing of WhatsApp Business and how to get started, and some frequently asked questions about WhatsApp Business.
The main differences between WhatsApp and WhatsApp Business
WhatsApp is the consumer version of the messaging app, whereas WhatsApp Business is specifically designed for companies. The main difference between WhatsApp and WhatsApp Business is that companies get a verified and more complete business profile so customers can trust who they are chatting with.
Companies looking to take their WhatsApp conversations to the next level can benefit from the WhatsApp Business Platform, which allows businesses to integrate WhatsApp with their CRM or customer support software and unlock additional features such as chatbots and media-rich messages.
Here are some of the key features that distinguish WhatsApp Business from regular WhatsApp:
Business profile: You can create a profile for your business that includes your logo, contact information, website, address, business hours, catalog, and more.
Business messaging tools: You can use automated messages such as greetings, quick replies, or away messages to be more responsive to your customers. You can also add labels to group chats and sort them by categories.
Landline/fixed number support: You can use WhatsApp Business with a landline or fixed phone number and your customers can message you on that number. You can also verify your number by receiving a code over a phone call.
Run both WhatsApp Messenger and WhatsApp Business: You can use both apps on the same phone, but each app must have its own unique phone number.
WhatsApp Web: You can more efficiently respond to your customers from your computer's browser.
How to download WhatsApp Business for Android and iOS
Downloading WhatsApp Business is easy and free. You just need to follow these steps:
Go to the Google Play Store or the App Store and search for "WhatsApp Business".
Tap on "Install" or "Get" to download the app on your phone.
Open the app and agree to the terms of service.
Enter your business phone number and verify it by entering the code you receive via SMS or phone call.Restore your chat history from a backup if you have one.
Create your business profile by adding your business name, category, description, location, website, email, and profile picture.
Start using WhatsApp Business to chat with your customers and manage your business.
How to set up your WhatsApp Business profile
Setting up your WhatsApp Business profile is important to make a good impression on your customers and provide them with useful information about your business. Here are some tips on how to create a professional and complete profile:
Choose a clear and recognizable profile picture that represents your business, such as your logo or a product image.
Write a catchy and informative description that summarizes what your business does, what makes it unique, and what value it offers to your customers.
Select the most relevant category for your business from the list of options, such as retail, food, education, etc.
Add your location by entering your address or dropping a pin on the map. This will help customers find you and get directions to your store or office.
Add your website and email address so customers can visit your online presence and contact you via other channels.
Add your business hours so customers know when you are available and when to expect a reply from you.
Add a catalog of your products or services if you have one. You can upload images, prices, descriptions, and links for each item. This will allow customers to browse and order from your catalog directly on WhatsApp.
The benefits of using WhatsApp Business for your company
WhatsApp Business is more than just a messaging app. It is a powerful tool that can help you grow your business and achieve your goals. Here are some of the benefits of using WhatsApp Business for your company:
How to download WhatsApp Business app for Android
WhatsApp Business app free download from Google Play Store
WhatsApp Business app features and benefits for small businesses
How to migrate WhatsApp Messenger account to WhatsApp Business account
How to set up WhatsApp Business profile and settings
How to use WhatsApp Business app for customer service and support
How to update WhatsApp Business app to the latest version
WhatsApp Business app vs WhatsApp Messenger app: what's the difference?
How to use WhatsApp Business API for larger businesses
How to integrate WhatsApp Business app with other tools and platforms
How to send multimedia messages with WhatsApp Business app
How to use WhatsApp Business app offline and online
How to backup and restore WhatsApp Business chat history and media
How to verify WhatsApp Business phone number and account
How to use WhatsApp Business app on multiple devices
How to create and manage WhatsApp Business catalog and products
How to use WhatsApp Business app for marketing and sales
How to create and send WhatsApp Business messages templates
How to use WhatsApp Business app analytics and insights
How to enable and disable WhatsApp Business notifications and sounds
How to add and remove contacts on WhatsApp Business app
How to block and unblock users on WhatsApp Business app
How to delete and archive chats on WhatsApp Business app
How to use WhatsApp Web with WhatsApp Business app
How to use stickers and emojis on WhatsApp Business app
How to make free calls with WhatsApp Business app
How to join and create groups on WhatsApp Business app
How to use QR codes with WhatsApp Business app
How to use labels and tags on WhatsApp Business app
How to use quick replies and shortcuts on WhatsApp Business app
How to use away messages and greeting messages on WhatsApp Business app
How to change your business name and logo on WhatsApp Business app
How to change your privacy and security settings on WhatsApp Business app
How to report a problem or feedback on WhatsApp Business app
How to switch between personal and business accounts on WhatsApp Business app Create a professional and verified business profile
By using WhatsApp Business, you can create a profile that showcases your brand identity and credibility. You can add your logo, contact information, website, catalog, and more to your profile. You can also get verified by WhatsApp and display a green checkmark next to your name. This will help customers trust you and recognize you as an official business.
Use business messaging tools to communicate with your customers
WhatsApp Business allows you to use various messaging tools to make your communication more efficient and effective. You can use automated messages to greet your customers, provide quick answers, or inform them when you are away. You can also use labels to organize your chats by categories such as new customer, order placed, payment pending, etc. This will help you keep track of your conversations and follow up with your customers.
Send feature-rich and media-rich messages to showcase your products and services
WhatsApp Business enables you to send more than just text messages. You can also send images, videos, audio, documents, contacts, locations, and more. You can use these features to showcase your products and services, share testimonials, send invoices, confirm bookings, and more. You can also use message templates to create and send pre-approved messages that are consistent with your brand voice and tone.
View messaging statistics and insights to improve your performance
WhatsApp Business provides you with access to messaging statistics and insights that can help you measure and improve your performance. You can view metrics such as the number of messages sent, delivered, read, and received. You can also see how many customers have viewed your profile, catalog, or website. These data can help you understand how your customers interact with you and what you can do to optimize your communication strategy.
The pricing of WhatsApp Business and how to get started
WhatsApp Business is free to download and use for small and medium businesses. However, if you want to access the WhatsApp Business Platform and use advanced features such as chatbots and media-rich messages, you will need to pay a fee based on the number of conversations you have with your customers. The conversation-based pricing model and how it works
The WhatsApp Business Platform uses a conversation-based pricing model, which means that you pay for each message that you send or receive from your customers. The price per message varies depending on the country and the type of message. There are two types of messages: session messages and template messages.
Session messages are messages that you send or receive within a 24-hour window after the last message from your customer. These messages are free and unlimited, and they can be any type of message, such as text, image, video, etc.
Template messages are messages that you send or receive outside the 24-hour window or to initiate a conversation with your customer. These messages are paid and limited, and they have to be pre-approved by WhatsApp. They can be used for notifications, reminders, confirmations, etc.
The free entry points and service conversations you can use
There are some ways that you can use WhatsApp Business for free or at a low cost. One way is to use the free entry points, which are ways that your customers can start a conversation with you without you having to pay for a template message. Some of the free entry points are:
Click-to-Chat: You can create a link that customers can click to start a chat with you on WhatsApp. You can add this link to your website, social media, email, or any other channel.
QR Code: You can create a QR code that customers can scan to start a chat with you on WhatsApp. You can display this QR code on your store, packaging, flyer, or any other material.
WhatsApp Widget: You can add a widget to your website that allows customers to chat with you on WhatsApp directly from your website.
Another way is to use the service conversations, which are conversations that you have with your customers after they contact you through one of the free entry points. These conversations are free and unlimited as long as they are within the 24-hour window. You can use these conversations to provide customer service, answer questions, resolve issues, etc.
How to contact sales and get access to the WhatsApp Business Platform
If you want to use the WhatsApp Business Platform and access the advanced features such as chatbots and media-rich messages, you will need to contact sales and get access to the platform. You can do this by filling out a form on the WhatsApp website or by contacting one of the official partners of WhatsApp.
Once you contact sales, you will need to provide some information about your business, such as your name, email, phone number, company name, industry, country, number of employees, etc. You will also need to explain how you plan to use WhatsApp Business and what features you are interested in.
After you submit your request, you will receive an email from WhatsApp or one of their partners with more details on how to get started with the WhatsApp Business Platform. You will also receive a quote for the pricing of the platform based on your needs and preferences.
Conclusion and FAQs
WhatsApp Business is a great tool for businesses of any size and industry. It allows you to create a professional and verified business profile on WhatsApp, communicate more efficiently with your customers using business messaging tools, send feature-rich and media-rich messages to showcase your products and services, view messaging statistics and insights to improve your performance, and pay only for the conversations that matter to your business.
If you want to download WhatsApp Business and start using it for your business, you can follow the steps we explained in this article. You can also contact sales and get access to the WhatsApp Business Platform if you want to use more advanced features such as chatbots and media-rich messages.
We hope this article has helped you understand what WhatsApp Business is and why you should download it. If you have any questions about WhatsApp Business, here are some FAQs that might answer them:
FAQ 1: What are the requirements for using WhatsApp Business?
To use WhatsApp Business, you will need:
A smartphone with Android 4.0.3 or newer or iOS 9 or newer.
A phone number that is not already linked to another WhatsApp account.
An internet connection (Wi-Fi or cellular data).
A valid email address (optional but recommended).
FAQ 2: Can I use both WhatsApp and WhatsApp Business on the same phone?
Yes, you can use both apps on the same phone as long as each app has its own unique phone number. For example, you can use your personal number for WhatsApp Messenger and your business number for WhatsApp Business. However, you cannot use the same number for both apps. If you try to do so, you will be asked to verify your number again and the previous account will be deleted.
FAQ 3: How can I integrate WhatsApp Business with my CRM or customer support software?
To integrate WhatsApp Business with your CRM or customer support software, you will need to use the WhatsApp Business Platform, which is a paid service that allows you to access more advanced features such as chatbots and media-rich messages. You will also need to contact one of the official partners of WhatsApp, who can help you with the integration process and provide you with the necessary tools and APIs.
Some of the benefits of integrating WhatsApp Business with your CRM or customer support software are:
You can sync your contacts and conversations across different platforms and devices.
You can automate your workflows and tasks using chatbots and message templates.
You can provide faster and more personalized customer service using rich media and interactive elements.
You can track and measure your performance and customer satisfaction using analytics and reports.
FAQ 4: How can I create and use message templates on WhatsApp Business?
Message templates are pre-approved messages that you can use to send or receive messages outside the 24-hour window or to initiate a conversation with your customer. Message templates are paid and limited, and they have to follow certain guidelines and rules set by WhatsApp.
To create and use message templates on WhatsApp Business, you will need to:
Log in to the Facebook Business Manager and go to the WhatsApp Manager.
Select the WhatsApp account that you want to use and go to the Message Templates section.
Click on Create Template and fill in the required fields, such as name, category, language, content, etc.
Submit your template for approval by WhatsApp. This may take up to 48 hours.
Once your template is approved, you can use it to send or receive messages from your customers. You can also edit or delete your template if needed.
FAQ 5: How can I get verified on WhatsApp Business?
Getting verified on WhatsApp Business means that you get a green checkmark next to your name, which indicates that WhatsApp has confirmed that your account belongs to an authentic business. This can help you build trust and credibility with your customers.
To get verified on WhatsApp Business, you will need to:
Create a complete and accurate business profile on WhatsApp Business.
Ensure that your phone number is not already linked to another WhatsApp account.
Ensure that your business name matches the name on your official documents and website.
Contact sales and request access to the WhatsApp Business Platform.
Wait for WhatsApp to review your request and verify your account. This may take several weeks or months depending on the demand and availability.
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